November 06, 2003
Adding Substance to Style

Dean Takahashi of the Mercury News has written an article on the growing differentiator of design in the corporate world. As more services become commoditized often the only thing companies have to set themselves apart is good design.

``When everything else is commoditized, design is the one area where you can add value,'' says Tim Brown, CEO of Ideo, the Palo Alto industrial design studio which has crafted everything from the Palm V handheld to Crest toothpaste tubes that stand up. ``Technology is just like clothing and automobiles. As the rate of technological change levels off, design becomes even more important.''

Given the recent October 28th "Design" issue of Newsweek it looks like the value of Design is reaching the mainstream.

http://www.siliconvalley.com/mld/siliconvalley/7171782.htm

Posted by crusay at November 06, 2003 11:08 AM