Packaging Design for the Dogs

Already the leader in stand-up pouches, the pet food division of Heinz was looking to re-establish its position as category leader.

The opportunity came with the introduction for their new "Savoury Bites" line. They wanted an innovative new packaging concept – and they needed to launch it quickly.

Article at a great online resource for consumer food product and packaging information. I haven't explored this site much, but seems of interest to good and sustainable product design. Gives good coverage of what large food packaging cos. are doing, like Heinz, Kraft, etc.

Links:
http://www.foodproductiondaily.com/ingredients/presentation.asp?id=5

http://www.foodproductiondaily.com/

Posted by crusay at September 26, 2002 12:10 PM