Michael Bernard has conducted two studies, which sought to better understand users’ expectations concerning the location of common objects on web sites and E-commerce site.
Some of the findings show that people expect:
- Links back to the front page to be located top-left of a page
- Internal links to be placed along the left side and external links along the right
- Shopping cart, account and help to be located along the top-right side
- Login to be placed top-left
Links:
The article Developing Schemas for the Location of Common Web Objects
The article Examining User Expectations for the Location of Common E-Commerce Web Objects
Thanks to:
Henrik Olsen